The math here is ugly. Under siege from nearly every industry agriculture, clothing, and yes, even our own personal consumption our water supply is not only drying up before our eyes, it's being used on all the wrong things. Our sodas, our blue jeans, our laundry it all takes water. And lots of it. Coupled with a rapid decline in the volumes of water filling our aquifers, lakes, river, and even seas, and the unpredictability of rainfall patterns due to a changing climate, cut in half again by the prevalence of waterborne diseases. The result? This year alone, 12 million people will die from a lack of safe drinking water, of which more than three million will die from waterborne diseases.